CEO Chris Weil spoke outside the 4A's Transformation conference about the role of content marketing and the importance of connecting with consumers and adding value to their experiences instead of just messaging at them.
Chief Talent Officer Jennifer Frieman sat down with Beet.TV to discuss the best ways to attract top talent to our industry.
CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.
Speaking with Beet.TV, CEO Chris Weil touches on the increasing importance of data to brands and agencies. Click below to hear Chris' thoughts.