This week, Momentum's chief creative officer, North America, Omid Farhang, calls out Preacher's 'Bullshit Free' campaign for Vital Farms as a shining example of how marketers and brands can build trust through honesty. See all the creative by clicking the creative works box below the commentary.
SXSW is creeping up on us already and once again, Momentum is offering up several potential panels. It's the panels that make the experience of being there and we have great ones to offer. Let's bring Momentum again to Austin!
CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.