Shopper strategist Carly Smith (Momentum Atlanta) writes: "Mobile applications are all the rage with retailers right now. Many retailers have one and those that don’t, want one. But are shoppers benefiting from these apps that retailers spend tons of money creating and maintaining?"
Momentum NY analyst (and SoulCycle aficionado) Lynden Volpe looks at the exercise brand's new app for Vanity Fair.
At the 2013 Event Marketer Technology Awards Momentum earned two wins, one gold and one bronze, for our work with American Express and Mondelēz International.