There was more going on at the American Express OPEN booth at CES than met the eye. Sure, attendees could step up to one of the iPad kiosks and take a trivia quiz to get a treat from the American Express OPEN food truck, which was stocked with goodies made by two of its cardmembers, and a chance to win a $100 American Express gift card. But the brand’s Learn, Play, Eat activation was actually a lead-generation tool that drove qualified traffic to its booth and engaged 2,800 attendees over the course of four days.
American Express OPEN's "Capture the Receipt" was named one of the 10 Best Experiences at this year's Consumer Electronics Show (CES) by Event Marketer magazine!
Exhibitor looks at how American Express' Rising Stars platform created reality tv-style competitions at trade shows and made stars out of the competitors while also greatly meeting American Express' business goals.
At the 2014 Pro Awards Momentum took home two more Gold trophies, this time for our work with American Express and Porsche.
At the 2014 Stevie Awards we took home two new trophies, a gold and silver for our with with our partners at American Express.
American Express OPEN Rising Stars was a big winner at the 2014 ACE Awards, earning three wins, including first and second in the same category.
At the 2014 Reggie awards, our partners and Momentum won four awards in total, including two Golds!
American Express Open's Rising Stars competition was recognized in Exhibitor magazine in its "Ideas That Work" section.