Event Marketer writes on how American Express gave Seattle Seahawks fans the ultimate pre-game experience with Hawks Island.
The American Express partnership with the Seattle Seahawks, which launched in late September with the team’s first home game against the Chicago Bears, is a case study in how to score with retailers, sports fans and consumers. With partnerships in place with pro basketball and hockey teams, as well as its tennis and golf sponsorships, the financial services giant is no newcomer to sports, but the Seahawks is the first NFL team to join the American Express portfolio.
As we're sure you're aware at this point, we've run out of places in Seattle to plant '12' flags. American Express noticed and they've decided to ship in some reinforcements. Meet 'American Express Hawks Island,' a 200-foot barge that will dock at Pier 66 and host pre-game festivities on October 18.