American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on the game.
Last summer, Heather Salkin, svp of innovation for North America at experiential agency Momentum Worldwide, had to be in two places at once: American Express’ virtual reality demo at the U.S. Open in New York and with her family at a New Jersey beach. Normally, Salkin would have had to forgo her vacation to attend the tennis tournament. Instead, she used one of Momentum’s traveling robots to appear at her client’s event while she relaxed 160 miles away.
Momentum became the first-ever experiential advertising agency ever named to the Ad Age "2018 A-List Standout" in consecutive years.
Event Marketer looks at the best experiential marketing surrounding the Super Bowl and highlights our work with American Express and Verizon as two of the standout programs.
NEW YORK A new portfolio of credit cards from Hilton and American Express offers perks including access to experiences related to food, travel, sports, and music. To celebrate the launch, the two brands hosted an immersive event for card members, influencers, and press on January 30 at the Conrad New York, with areas inspired by those four themes.
NEW YORK – TUESDAY, DECEMBER 5 – For the third consecutive year, The Drum named Momentum Worldwide “Agency of the Year for Events/Experiential” at the ninth annual Drum Network Awards. The ceremony was held on November 28 in London, England.
Momentum was named to Chief Marketer's 200 list, celebrating the top engagement and activation agencies.
For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated section within the official USTA app and its biggest Cardmember Club to date.