Momentum SVP, Head of Music, Entertainment & Esports Glenn Minerley tells Adweek how it’s time for brands to forge long-term working relationships with creative partners.
Momentum CEO Chris Weil writes in Adweek that “in order to truly drive client growth [agencies] must continue to lead with creativity—but now infuse that creativity with a leading role in data and technology and a new talent configuration to support it.”
Momentum NA President Donnalyn Smith was named to the Adweek Disruptors List, celebrating the 39 women who are spearheading a revolution in advertising, media and tech.
Global Chief Technology Officer Jason Alan Snyder talks with Adweek about how voice assistants change the calculus of modern parenting.
Momentum NA President Donnalyn Smith writes in Adweek that "While many agencies and clients are working together to attract diverse talent, we still have plenty of room for improvement. Our industry struggles to attract, and then retain, the very talent we acknowledge is so critical to our success—like working moms."
Chief Technology Officer Jason Alan Snyder points to the quality of the customer experience as brands seek more opportunities to bring services into people's homes.
Each year, She Runs It honors women who have achieved outstanding business results while also serving as strong role models or mentors at work, at home and within their communities. This year’s winners include Momentum President Donnalyn Smith, honored as one of the Working Mothers of the Year.
On Valentine's Day, global Chief Technology Officer Jason Alan Snyder shares some thoughts with Adweek on the relationships people have with their AI virtual assistants, and the ones people may develop in the future.
As marketers increasingly move to reach distracted consumers through in-person experiential marketing activations, more and more brands expect their agency partners to follow along. The list of shops launching their experiential divisions grows longer by the day, and its growth shows no signs of slowing down.
One year ago, Verizon CMO Diego Scotti sent a letter to all of the brand’s agency partners. In that letter, Scotti called on each of the 11 agencies on the Verizon roster to focus on improving the number of women and people of color working for them.