SportsBusiness Daily spoke with Momentum's CEO Chris Weil on the eve of the Super Bowl about how marketers can best cut through the clutter of all the ad messages fans encounter around the big game
As the ultimate reality TV, sports is the one place where advertisers and agencies are confident that consumers will watch their commercials without skipping or time-shifting. Mike Sundet (Director, Sports and Entertainment) tells Cynopsis Media that when it comes to advertising, "sports rules."
Our Chairman and CEO Chris Weil was on Bloomberg TV the day after the Super Bowl to talk winners and losers among the commercials and whether that $4 million per spot price tag is really worth it.
With Ad Week kicking off, Momentum's Chairman and CEO Chris Weil writes on The Huffington Post about three things the ad industry should aspire towards.