MediaPost covers our appointment of Abbie Baehr as our new senior vice president, director of strategy, North America.
Adweek covers the announcement that Abbie Baehr is rejoining Momentum as our new director of strategy for North America
After spending more than two years as Jack Morton’s head of strategy, Abbie Baehr is returning to Momentum to serve in the newly created role of senior vice president North American director of strategy.
NEW YORK CITY – January 9, 2017 – Effective immediately, brand experience agency Momentum Worldwide announces the appointment of Abbie Baehr as SVP, Director of Strategy, North America. In this role, Baehr returns to the agency as part of its overall strategy and insights collective to lead the North America strategy team, and drive insights that inform Momentum’s strategic planning approach around the impact of brand experience.
At the Big Shopping Shakeup event put on by Momentum, McCann Worldgroup and the New York Times, Jason Snyder, (VP, Director of Technology) and Abigail Walker (VP, Strategy) presented that the future of shopping isn't in the hands of retailers, but in the hands of the technological innovators. 3D printing, Big Data and smart machines will change the world, and retailing forever.
Are we ready for the change? And if we're not, who is?
Abbie Walker, VP, Strategy, is based out of our NY office and writes in Adweek that the Era of Kinship has arrived for brands and it's time brands know just what they aspire to be.
VP, Strategy Abbie Walker takes the QR code out behind the woodshed and puts a much needed bullet in this failed technology.