MediaPost covers our appointment of Abbie Baehr as our new senior vice president, director of strategy, North America.
Adweek covers the announcement that Abbie Baehr is rejoining Momentum as our new director of strategy for North America
After spending more than two years as Jack Morton’s head of strategy, Abbie Baehr is returning to Momentum to serve in the newly created role of senior vice president North American director of strategy.
NEW YORK CITY – January 9, 2017 – Effective immediately, brand experience agency Momentum Worldwide announces the appointment of Abbie Baehr as SVP, Director of Strategy, North America. In this role, Baehr returns to the agency as part of its overall strategy and insights collective to lead the North America strategy team, and drive insights that inform Momentum’s strategic planning approach around the impact of brand experience.