PR Newser writes about our recent panel discussion and presentation of our We Know Music research as part of Fast Company's Innovation Festival in New York,
Scribble Live writes on our presentation and panel discussion on the We Know Music research as part of the Fast Company Innovation Festival.
NEW YORK CITY – October 1, 2015 – Music marketing and brand experience agency Momentum Worldwide, with leading sports and entertainment presenter AEG, has conducted the premiere research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.
Forbes writes on our new music research conducted with AEG saying that "Over the past several years, many brands have begun to understand just how important music is to their younger customers..."
Millennials (that's 18-34-year-olds) are more like to recommend brands who sponsor music events.
That's according to a new study, conducted by music marketing agency Momentum Worldwide and concert promoter AEG Live, who surveyed 1,048 people (75% of whom were aged 18-34).
Exclusive new research from Momentum Worldwide and AEG looks into the behaviors of music lovers, in particular millennials, and finds that millennials in particular "are more receptive than ever to marketing -- albeit done the right way."