At the recent Maxi Midia conference in Brazil, Momentum CEO Chris Weil took the stage highlighting the importance of building experiences to build strong relationships with consumers.
With the 2016 Olympics come and gone, Momentum New York's director of analytics Alexander Liss looks at what brands were driving social conversation around the Games and shares some lessons from which all marketers can learn.
Momentum sports and entertainment lead Mike Sundet shares some insights with The Drum regarding sponsorship and the Olympics.
Momentum Brazil President Maria Laura Nicotero talks with SportsBusiness Daily about some of the challenges surrounding sponsors around the 2016 Rio Olympics.
Momentum Brasil President Maria Laura Nicotero writes in Adweek that "The Rio Olympics bring opportunity for brands to build and maintain a positive image and take their awareness to the next level. This is an experience where "like" can become love."
Sao Paulo – AUGUST 31 – Maria Laura Nicotero joins brand experience agency Momentum Worldwide as its new President, Brazil. Nicotero will be based in Sao Paulo where she will lead the agency’s Brazil offices, including Rio de Janeiro, and will report to Momentum Worldwide President, International Markets, Kevin McNulty.