...But it will take more than Mayweather Vs. Pacquiao to “fix” the sorry state of boxing, warns Mike Sundet, SVP and Director of Sports Entertainment for Momentum Worldwide.
Once you get past Mayweather vs Pacquiao, there’s not many fights people want to see. The sport’s sleazy history makes sponsors ad ad agencies wary. It's getting fierce competition from the Ultimate Fighting Championship, which is attracting the younger fans that boxing needs.
“Boxing needs a sustained effort. They need to get rid of some of the corruption,” Sundet said. "Jay-Z is betting on boxing with Roc Nation. But right now fans have become disillusioned. You need to bring in a whole new generation of fans who don’t have this perception of corruption, who don’t have this view that promoters are running amok with fights that are on again, off-again. To me, there’s a major lack of depth in both talent and big name recognizable talent.”
The two champions are expected to split a purse of over $300 million in the richest fight in history. With promotional hype for Saturday’s fight at the MGM in overdrive, it’s expected to shatter box office and Pay-Per-View records.
Roach hopes all the millions generated by the richest fight in history will lead finally spur boxing promoters to give fans the fights they want, rather than the ones the promoters want.
“I think there’s a big message: when the best fight the best, there’s no better sport," Roach said.