During my second, and final week at Momentum, I once again had the opportunity to work with new people every day. At the beginning of the week I was tasked to work on some identity designs to be used within Momentum. I really enjoyed this as it allowed me to be as creative as possible and produce a variety of different designs to choose from. For the same brief, art director Lauren and I were also asked to go into town and carry out some research into current trends in shopper design and tech. This is something that I always do when starting a new brief at university, as it is so important to be aware of successful and unsuccessful existing work, and personally, it also kick starts the creative thought process.
I was then introduced to the 3D team who started off by showing me some examples of their work. This included briefs for Cadbury's, Boots, Stella Artois and Dulux, to name just a few. This was really interesting as it gave me the opportunity to discover the wide range of projects and disciplines that Momentum is involved with. For the rest of the day, I went to a briefing with 3D and was asked to produce some graphics for one of their current projects. This was really refreshing and exciting, as I love seeing 2D designs come to life in a 3D form.
On my final day, I was briefed by the Creative Director, Oli, who asked me to work on a brief which Momentum worked on late last year and is ongoing, so it is possible that one of my ideas could be used! This brief also gave me an insight into what it would be like to work as an Art Director at Momentum. I was tasked to develop concepts throughout the day, with one interim meeting, and then to present back to Oli and Lauren at the end of the day. I was really pleased with the positive feedback I received and feel as though I ended my placement on a high!
Overall, my experience has exceeded my expectations by a long way! Although I knew that I would enjoy it as soon as I first visited the office, as there was such as positive and friendly atmosphere, the reality of it has been even better. I feel so fortunate to have been involved in so many different briefs in the space of two weeks and have learnt so much in this period of time. I hope to work at Momentum again in the near future and have decided that I will definitely be applying to the Momentum graduate scheme!