Netflix plays spoiler, Rob Lowe gets ugly and creepy, for dog's sake don't drink and drive, two pro boxers meet one tougher fighter, and Kirsten Dunst gets selfie'd...
...Read more below about spoiler-happy Netflix and the rest of our picks for this week's best in brand creativity.
BUDWEISER "FRIENDS ARE WAITING"
What: Budweiser is using puppy power to stop you from drinking and driving.
Who: Momentum Worldwide, AB-InBev
Why We Care: After years of using scared straight tactics, it's understandable that the general public may be a bit desensitized to a more serious approach (unless you're in New Zealand, then it totally works). It worked for the Super Bowl, so now tapping puppy power for a canine coming-of-age story to illustrate the importance of thinking twice before getting behind the wheel is a slice of AWWWWWW genius.