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FORBES: Madison Square Garden Plans For London, Las Vegas Venues

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Momentum UK President Luke D'Arcy shares his thoughts with Forbes on the news that the Madison Square Garden Company is expanding for the first time out of the US, building a new venue in London. 

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tags: Luke D'Arcy, Madison Square Garden, London, Las Vegas, Arenas, Venues, Music
categories: Press Coverage, Trends, Sponsorship, Entertainment
Thursday 03.22.18
Posted by Momentum Worldwide
 

Jason Alan Snyder Appointed to Rutgers Cybersecurity Advisory Board

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Momentum’s Chief Technology Officer, Jason Alan Snyder, has joined the Rutgers University Cybersecurity Advisory Board, where he will help launch a new Cybersecurity curriculum at the Rutgers Center for Innovation. 

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tags: Jason Alan Snyder, Rutgers University, Cybersecurity, Rutgers Center for Innovation, The Internet of Things, Artificial Intelligence (AI)
categories: Technology, Talent
Monday 03.19.18
Posted by Momentum Worldwide
 

ADWEEK: Why Consumers Are Increasingly Willing to Trade Privacy for Convenience

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Chief Technology Officer Jason Alan Snyder points to the quality of the customer experience as brands seek more opportunities to bring services into people's homes. 

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tags: Adweek, Amazon, Walmart, Jason Alan Snyder, Jason Johnson, Sloan Eddleston, Nest, Anindya Ghose
categories: Press Coverage, Technology, Trends, Thoughts
Tuesday 03.13.18
Posted by Momentum Worldwide
 

CAMPAIGN: Here's how brands and agencies are celebrating International Women's Day

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The theme for this year’s International Women’s Day is clear: Do. Actually do something about equality: implement flex-work so women aren't penalized for having children, change agency structure so more are offered the same opportunities as men, fire those who don’t believe in this. Hashtags and token speeches were for 2017—now is the time for action.

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tags: Donnalyn Smith, International Women's Day, FlexWork, Campaign, Work Life Balance
categories: Press Coverage, Thoughts, Trends
Thursday 03.08.18
Posted by Momentum Worldwide
 

MEDIAPOST: Agencies Tap Into Internal Creativity For Women's Day

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As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women. Here’s a sampling: ...

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tags: Donnalyn Smith, MediaPost, FlexWork, Work Life Balance, International Women's Day, MFit
categories: Press Coverage, Talent, Trends
Wednesday 03.07.18
Posted by Momentum Worldwide
 

EVENT MARKETER: AMERICAN EXPRESS AT NBA ALL-STAR WEEKEND: CHANDELIER HOOPS AND ‘EXPLODED’ FLOORBOARDS

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American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on the game.

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tags: American Express, American Express Experience, All Star Game, NBA, Los Angeles, Shaquille O'Neal, Los Angeles Lakers, Lisa Kahn, Event Marketer
categories: Experiential, Entertainment, Press Coverage
Wednesday 03.07.18
Posted by Momentum Worldwide
 

DIGIDAY: One agency’s staffers use a screen-carrying robot to be in two places at once

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Last summer, Heather Salkin, svp of innovation for North America at experiential agency Momentum Worldwide, had to be in two places at once: American Express’ virtual reality demo at the U.S. Open in New York and with her family at a New Jersey beach. Normally, Salkin would have had to forgo her vacation to attend the tennis tournament. Instead, she used one of Momentum’s traveling robots to appear at her client’s event while she relaxed 160 miles away.

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tags: Heather Salkin, Jennifer Frieman, Donnalyn Smith, International Women's Day, Work Life Balance, American Express, US Open, FlexWork, Digiday
categories: Press Coverage, Talent, Technology
Wednesday 03.07.18
Posted by Momentum Worldwide
 

MKTG INSIGHT: Implementing Martech? Don’t Skip This Step

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Momentum NA Chief Marketing Officer Richard Black has some advice for brands and agencies looking to utilize technology in their next piece of work. 

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tags: Richard Black, MKTG Insight, Marketing Technology, Technology, Virtual Reality, Augmented Reality (AR)
categories: Press Coverage, Technology, Thoughts, Trends
Tuesday 03.06.18
Posted by Momentum Worldwide
 

MARTECH SERIES: The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience

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Esports lead Glenn Minerley writes that improving the fan experience is something brands can do right now at live Esports competitions and has suggestions on how brands can do so.

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tags: Glenn Minerley, Esports, Fan Experience, Counter-Strike, Fallout 4, PAX East, E3, We Know Gamers, MarTechSeries
categories: Entertainment, Experiential, Press Coverage, Thoughts
Monday 03.05.18
Posted by Momentum Worldwide
 

CNBC: Redrawing the line Between Commercial Content and Editorial

Momentum UK President Luke D'Arcy joins CNBC to discuss the role of branded content and what marketers, brands and publishers need to think through when creating and sharing it. 

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tags: Luke D'Arcy, CNBC, Branded Content
categories: Press Coverage, Thoughts, Trends
Tuesday 02.27.18
Posted by Momentum Worldwide
 
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