Momentum UK President Luke D'Arcy shares his thoughts with Forbes on the news that the Madison Square Garden Company is expanding for the first time out of the US, building a new venue in London.
Momentum became the first-ever experiential advertising agency ever named to the Ad Age "2018 A-List Standout" in consecutive years.
Event Marketer looks at the best experiential marketing surrounding the Super Bowl and highlights our work with American Express and Verizon as two of the standout programs.
A Premier League fan park in India aims to inspire visitors with a wealth of football-related entertainment and information.
The event, the second of its kind in India, is intended to give people the chance to experience being a professional footballer by measuring the speed and accuracy of their kicks and seeing how they compare with the Premier League's players.
For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated section within the official USTA app and its biggest Cardmember Club to date.
Over two weekends in early 2017 in the wintry depths of southwest Poland, the industrial town of Katowice hosted nearly 175,000 people and some 46 million live streamers. An attendance comparable to the world-renowned Glastonbury Festival at an event that most readers have never heard of, despite teams of America’s, Europe’s and Asia’s ‘best’ competing to take home the $650,000 prize pot.
Every year the Red Sox add new additions to the growing number of food options offered at their concession stands, and while they may not be as adventurous or outlandish as some ballparks, Fenway continues to offer great, creative local options. There are the standard hot dogs, peanuts, and Cracker Jacks, but there are plenty of choices for diners of any appetite. Below is a list of Fenway’s finest and newest food and beer options for enjoying a Sox game (just don’t throw any of them at the Yankees)....
New York – June 22, 2017– Momentum Worldwide, the world’s leading brand experience agency, today announced the promotions of Jason Alan Snyder to the role of global Chief Technology Officer and Elena Klau as its first-ever Chief Strategy & Analytics Officer. Snyder was previously Chief Technology Officer, North America and Klau was previously SVP, Group Director Strategy, Insights & Performance NA. Both Snyder and Klau will remain based at Momentum’s New York global headquarters.
Our music and entertainment lead Glenn Minerley writes in The Drum: "Brands have long looked to get into bed with the festival circuit to associate their products with the free spirited approach of music loving millennials. The hopeless marketing romantic in me wants this to work out for them. But will it?"