Augmented reality, facial recognition, and blockchain are on the radar of these forward-thinking event professionals.
BizBash asked event professionals known for their expertise and innovation in technology to identify the new or emerging technology that has the most potential to transform the way events are planned or experienced, as well as the event technology they will be focused on learning more about in 2018. Here’s what they had to say. ...
Melissa Hamilton, senior vice president and director of integrated production,Momentum Worldwide
“Everyone is talking about 2018 being the year for augmented reality, and it certainly has the potential to transform the way events are planned or experienced. 2018 will be the time for brands to test transformative technologies like mixed realities, cognitive intelligence, or connected devices. Momentum built AR experiences for our clients five years ago, and by going through that process we’re ready to have real discussions with our clients about the good, bad, and ugly of playing in that space.
"[In 2018], I’m particularly excited for experiences where our customers truly forget there’s tech involved because the creative, technology, and activation are so beautifully blended and executed. It’s exciting for us to think about wireless headsets, smaller but equally powerful equipment, and phones that can deliver the layers of ‘reality’ that once were only relegated to gaming machines. … We’ve begun connecting devices in new ways to help us track customer experience pre-, during, and post-experience, as well as integrate with our clients’ systems for customer management. It’s the combination of technologies that makes both me and my team excited.”