Business never stays the same, and neither should your agency. Here, industry leaders describe the best changes they've made along the way— moves that run the gamut from cosmetic to existential. Their shops broke down walls, literally and figuratively, to reinvent themselves. Maybe they can inspire you to do the same.
Chris Weil, chairman and CEO, Momentum Worldwide
The decision to focus on culture and to define our culture by a set of core values. We ask everyone to operate around these values, and to believe in them. They are: Be one, do great work, have fun, give back and grow.