MOMENTUM CONTINUES TO FOCUS ON TECHNOLOGY AND STRATEGY WITH APPOINTMENT OF NEW LEADERS
New York – June 22, 2017– Momentum Worldwide, the world’s leading brand experience agency, today announced the promotions of Jason Alan Snyder to the role of global Chief Technology Officer and Elena Klau as its first-ever Chief Strategy & Analytics Officer. Snyder was previously Chief Technology Officer, North America and Klau was previously SVP, Group Director Strategy, Insights & Performance NA. Both Snyder and Klau will remain based at Momentum’s New York global headquarters.
In his newly created role, Snyder will develop a new global practice group throughout Momentum’s offices, building a world-class team of technologists, producers, developers and more. Snyder and his team are tasked with ensuring Momentum’s global clients, including American Express, Samsung, Verizon, Proctor & Gamble, the U.S. Army, Coca Cola, William Grant & Sons, SAP, United Airlines, Walmart and others are creating impactful, effective brand experiences through innovation and the application of cutting edge tech strategy.
Snyder has spent nearly a decade working across various agencies, including serving as a founding member of Deutsch’s interactive group, iDeutsch. Over the course of his career he has worked with top brands that include Google, Facebook, HBO, IKEA, Johnson & Johnson, Proctor & Gamble and Nike. He has also previously held positions as head of product design at AOL and at Yahoo! Music. An acknowledged leader in his field, Snyder is featured often in publications like The Guardian, The Drum, Raconteur and more speaking about trends in technology and artificial intelligence. He has been published numerous times in Adweek, and been a presenter at conferences like Advertising Week Asia, Event Tech and Ad Tech. An inventor, before and since joining Momentum, Snyder holds numerous patents and his most recent product, Luci, a solar powered lantern, earned the rare distinction of winning the coveted Innovation Award in both 2014 and 2015 from the Consumer Electronics Association winning for outstanding design and engineering of cutting edge consumer electronics products.
“Jason Alan Snyder is one of Momentum’s not-so-secret-anymore weapons. Technology has the ability to enhance and elevate an experience more than almost any other factor, and Jason’s unparalleled expertise, strategic and creative ability, and futurist thinking helps drive our client’s and our agency’s success. Our technology expertise under Jason has truly made our work better and our consumer experiences stronger ” said Momentum Chairman/CEO Chris Weil.
In her new role, the first for the agency, Klau, will continue to lead Momentum’s strategy, insights and analytics teams across North America and will also serve as Momentum’s executive lead in the division, driving teams across the globe in building scaled brand strategy, launching new research studies and in deploying and developing cutting edge tools to help Momentum’s clients ensure the efficacy of their brand experiences.
Named to the SportsBusiness Journal’s prestigious “Forty Under 40” list in 2017, Klau has also been listed in the Path to Purchase Institute’s annual “Who’s Who in Shopper Marketing” list every year since 2012. Klau has published numerous pieces in AdWeek and Admap and has been an invited speaker at conferences like Social Media Week, EventTech and the Fast Company Innovation Festival. At the 2017 SportsBusiness Journal Awards, on behalf of the agency, Klau accepted the “Best in Corporate Consulting, Sports Marketing and Client Services” trophy, after Momentum was recognized as the world’s leading sports marketing agency.
“Strategy and analytics are intrinsic to everything we do at Momentum—great insights before, and smart analysis after, an experience are vital to helping our clients achieve their goals,” Weil said. “Elena Klau has helped Momentum become the world’s leading consultancy agency to go along with our award-winning creative and strategic excellence. As Chief Strategy & Analytics Officer she will be leading the way as we help our clients engage with people and do more.”
Momentum’s recent creative honors include: in 2017 being the first-ever brand experience agency named to the Ad Age Standout Agencies List; and in 2016: winning the Grand Ex at the Ex Awards with American Express and earning 18 Cannes Lions for work with Microsoft.
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is built on the simple truth that it's not what brands say, it's what they do that matters. That’s why Momentum delivers total brand experiences for our clients, guided by the belief that today the most important product a brand makes—other than the product itself—is an experience. The experiences we build live seamlessly in the physical and the digital worlds—what we call integrated phygital experiences. Our work spans all mediums—from events and sponsorships, to advertising, shopper and retail, to music, entertainment, social and beyond. In 2017, Momentum was the first-ever brand experience agency ever named to the Ad Age Standout Agencies list and was named the Best in Corporate Consulting, Sports Marketing and Client Services at the 2017 SportsBusiness Journal Awards. Additionally, the agency has concurrently been named Agency of the Year, Best Experiential Agency, Best Place to Work, and Most Honored Marketing Agency by multiple outlets and award shows around the world in 2017. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 40 countries for partners including American Express, Coca-Cola, Procter & Gamble, Samsung, SAP, Verizon, Walmart, William Grant & Sons, and many more.
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