STRATEGY LEAD RECOGNIZED AS YOUNG INDUSTRY LEADER
NEW YORK – February 21, 2017 – Elena Klau, SVP, Group Director Strategy, Insights & Performance NA for leading brand experience agency Momentum Worldwide, was named to the SportsBusiness Journal’s “Forty Under 40” list recognizing the top young leaders in the sports, sports marketing, and sports sponsorship worlds, as decided upon by the publication’s editors.
Since joining Momentum Worldwide in 2011, Klau has reinvented Momentum’s research team and approach, created data-led innovations and helped fuel Momentum’s transformational shifts toward being a leader in strategic consultation. As strategy lead, Klau has been instrumental in helping Momentum win the industry’s largest pitches, including in recent years wins of United Airlines, Verizon and SAP, all powered by the potential of data.
At Momentum, Elena has published numerous pieces in Adweek and AdMap, and has been an invited speaker at conferences like Social Media Week, EventTech and the FastCompany Innovation Festival.
Momentum’s recent creative honors include being the first-ever brand experience agency named to the Ad Age "Standout Agencies List" in 2017, and in 2016, winning the Grand Ex Award at the Ex Awards with American Express and earning 18 Cannes Lions for work with Microsoft.
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ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is built on the simple truth that it's not what brands say, it's what they do that matters. That’s why Momentum delivers total brand experiences for our clients, guided by the belief that today the most important product a brand makes—other than the product itself—is an experience. The experiences we build live seamlessly in the physical and the digital worlds—what we call integrated phygital experiences. Our work spans all mediums—from events and sponsorships, to advertising, shopper and promotions, to music, entertainment, social and beyond. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 40 countries for partners including American Express, Coca-Cola, Mondelez, Verizon, Walmart, William Grant & Sons, and many more.
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