Integrated agency adds award-winning high-caliber talent to creative & account services
TORONTO, CANADA (February 17, 2016) MacLaren McCann Canada announced today that it is adding impressive industry talent to its growing Toronto office. Seven new faces have joined the integrated agency across creative, account services and within Momentum – the brand experience division of MacLaren McCann.
“These new hires demonstrate our continued commitment to our clients, to provide best-in-class industry leading talent across the various disciplines.” said David Leonard, CEO, MacLaren McCann. “We continue to build out our cross-discipline creative and account services teams as we grow our agency offices and expand our offerings and expertise.”
Joining under the creative leadership of Darren Clarke, Chief Creative Officer is the awardwinning Rob Trickey as Sr. Art Director, and the creative duo of Nick Noh and Binoy Zuzarte.
Rob Trickey, Sr. Art Director
Awarded at home and around the world for his work, Trickey has won multiple Cannes Lions, Communication Arts, One Show, ADCC’s and Marketing Awards. His portfolio includes working for top creative agencies in Canada for clients including P&G, Volvo, Moms Demand Action, Warchild, and the Toronto Maple Leafs. Most recently at Grey Canada, Trickey also worked at John St. and Leo Burnett.
Nick Noh, Art Director
A Toronto-based art director and visual artist, Noh kick started his career at OgilvyOne working for brands like Tim Hortons, Dove, Hellman’s, HomeSense, IBM and American Express. A strong digital background, coupled with a passion for blurring the lines between commercial and fine art his recent awards include London International Creative Competition (Contemporary art competition – Conceptual Photography), CMA, and Applied Arts.
Binoy Zuzarte, Copywriter
With one of the most mispronounced names in the industry, Zuzarte joins the creative department as the newest copywriter in Toronto. His approach to advertising stems from a background in linguistics, literature and poetry and his digital foundation was honed by working previously at OgilvyOne on brands like Tim Hortons, Dove, IBM, American Express and IHG. Zuzarte most recently has been awarded accolades from the International Echo Awards, Applied Arts and the Marketing Awards.
Leonard also announced the addition of Patrick O’Donovan as VP, Group Account Director to the agency’s account services team.
Patrick O’Donovan, VP, Group Account Director
With more than 16 years in the industry, Patrick is recognized as an integrated marketing expert and enthusiast. His experience spans across multiple industry sectors including Telecommunications, Not-for-profit, QSR, Beverages, CPG and Pharma. Prior to joining MacLaren Momentum, O’Donovan worked at The & Partnership and TAXI.
Joining MacLaren Momentum, the agency’s brand experience and consumer engagement division is industry veteran Laura Boshell as Head of Production, Sandra Renwick as an Account Director and Francesca Noto as an Account Supervisor.
Laura Boshell, Head of Event Production, MacLaren Momentum
A creative producer and seasoned event professional for more than 14 years, Boshell has cultivated a deep passion for production with expertise to match. Boshell has produced several well-recognized national and global events including the London 2012 Olympic and Paralympic Games (Victory Ceremonies), 2014 Cannes Lions Festival of Creativity (Microsoft), 2012 JUNO Awards and the 2013 Samsung GS4 launch featuring the first-ever Canadian simultaneous holographic concert series. Most recently at GMR Marketing, the she led the Nike Canada business and produced the experiential launch of Miller Lite in Canada. The majority of her career has been spent as a producer for top tier clients including NIKE Canada, Samsung, SABMiller Canada, Academy of Canadian Cinema and Television, Microsoft, Virgin Mobile, CBC, NHL and TELUS.
Sandra Renwick, Account Director, MacLaren Momentum
Renwick’s career in event management includes ten years, three countries and a diverse portfolio of work. With a strong background in activation and creative design Sandra has worked with notable brands including M.A.C Cosmetics, Mercedes-Benz, Lamborghini, Estée Lauder New York and Topshop Canada.
Francesca Noto, Account Supervisor, MacLaren Momentum
Having launched her career at GMR, over the past five years Noto has lived and breathed experiential marketing managing live events and experiences for notable brands like Nike, SABMiller Canada, Nissan, TELUS and the Canadian Football League.
“We’re very excited about these vital new additions to the Momentum team, amplifying our ability to create the most meaningful, effective, memorable brand experiences in the market,” said Matt Lewis, Managing Director, MacLaren Momentum.
About MacLaren McCann
MacLaren McCann is a Toronto-based multi-discipline, integrated marketing communications agency with offices in Vancouver, Calgary and Montreal. The agency has been continuously ranked among the top in Canada since 1922. MacLaren McCann creates meaningful roles for brands in people’s lives and improves the performance and influence of their clients.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).\
About Momentum Worldwide
Momentum Worldwide is built on the simple truth that it's not what brands say, it's what they do that matters. That’s why Momentum delivers total brand experiences for our clients, guided by the belief that today the most important product a brand makes—other than the product itself—is an experience. The experiences we build live seamlessly in the physical and the digital worlds—what we call integrated phygital experiences. Our work spans all mediums—from events and sponsorships, to advertising, shopper and promotions, to music, entertainment, social and beyond. Part of the Interpublic Group of Companies (NYSE:IPG), we operate in over 40 countries for partners including American Express, Coca-Cola, Mondelez, Verizon, Walmart, William Grant & Sons, and many more.
momentumww.com and @momentumww
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