Allan Cobb, UK Managing Director, Momentum Worldwide, writes for Brand Republics The Wall blog on Meerkat, the new social video streaming app that could produce a new crop of YouTube style stars for an #alwaysonandgone audience.
Publicidad y Mercadeo, in partnership with Ad Age, released its annual "Women to Watch" list and we are proud to say that Momentum Colombia General Manager Geovanna Nassar is on the list!
American Express OPEN's "Capture the Receipt" was named one of the 10 Best Experiences at this year's Consumer Electronics Show (CES) by Event Marketer magazine!
Writing in Adweek's music issue, Chief Creative Officer, NA Omid Farhang writes that "In the age of access to more music than we could ever listen to in 10 lifetimes, credible curators give us a better shot at turning our investment of time spent on new music into a satisfying yield of cultural currency. For many brands, that means placing calculated bets on winners."
During The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015, Ministry of Sound CEO, Lohan Presencer passionately argued against the ‘Freemium’ model in the music streaming industry, The Guardian has the full story from this explosive panel.
If Ministry of Sound boss Lohan Presencer had his way, there would be no free option for streaming music services such as Spotify, Deezer and Rdio - or YouTube for that matter.
Momentum UK MD, Allan Cobb, writes for Brand Republics, The Wall blog on the new and amazing applications of VR after a visit to Mobile World Congress Barcelona 2015.
An article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of just the creative directors in medialand.
Anheuser-Busch VP/Sports & Entertainment Marketing Mike Sundet this week is leaving the brewer after 19 years to join Momentum Worldwide as Senior VP and Dir of Sports & Entertainment.
Mobile World Congress in Barcelona -- the largest gathering of mobile-marketing professionals, with 72,000 attendees in 2014 alone -- is taking a musical approach to this year's confab. Beginning March 2, branding agency Momentum Worldwide and the GSMA (Groupe Special Mobile Association) will present the first MMIX (Mobile.Music.Innovation.eXperience), three days of programming dedicated to the intersection of music, mobile, content and tech
MMIX (Mobile.Music.Innovation.eXperience), a brand-new series of events at this year’s Mobile World Congress, has announced a raft of speakers for its inaugural event in Barcelona, with music icon and founder and chairman of i.am+, will.iam, the latest name to be confirmed.
In advance of their summer concert tour and partnership with Nabisco, Australian music group 5 Seconds of Summer surprised fans with special appearances in the onsite photo booth.