Jason Alan Snyder leads our Creative Technology and Integrated Production teams for North America. He's also an inventor with numerous patents to his name. Most recently his EMRG solar powered flashlight is garnering lots of attention from the tech world and design awards shows. And with good reason!
Our sports experts saw a year where technology played and even bigger role in connecting fans and brands. Here's our top 4.
We were proud to be a part of McCann Worldgroup's Shopper Shakeup, with Black Friday and Cyber Monday upon us, Jason Alan Snyder (SVP, Creative Technology, Momentum New York) is included in this recap clip of the event.
Sponsorship expert Hallie Johnston (Momentum New York) speaks with the Sporting News about the emerging usage of technology like RFID at sports events, something American Express has already been using at the U.S. Open golf and tennis tournaments.
Adweek points at American Express as one of the brands doing interesting things at the US Open this year.
Jason Alan Snyder (VP, Director of Creative Technology, NA) is an inventor and technologist extraordinaire and was profiled in Digiday as the embodiment of the new agency creative.
VP Director of Technology, NA Jason Alan Snyder looks at the future of advertising and sees artificial intelligence becoming an integral part of how marketers and brands connect with people.
VP, Strategy Abbie Walker takes the QR code out behind the woodshed and puts a much needed bullet in this failed technology.
Writing for Adweek, Chief Creative and Innovation Officer Jon Hamm expounds upon the importance of storytelling in the modern advertising world. Recognizing that it takes insight and skill to present an idea that packs enough emotional power, brands that do so in the future will be the most successful.
New York – NOVEMBER 11, 2013 – Momentum Worldwide released a new global study illustrating that live experience — within all forms of brand connection —characterizes the elements that drive the most recommendations. Titled “The Brand Experience Effect,” the study examines which elements of the total brand experience best impact consumer perception and decision-making. The study was led by Elena Klau, Momentum Worldwide Senior Vice President, Director of Strategy and Insights, NA and encompasses nine markets – Japan, Brazil, Singapore, UK, Thailand, USA, China, Australia and Mexico.