Besides all the great music that came out this year, there was plenty of other news happening too in the music world. Here is our top 10 of the biggest stories.
Every year has a soundtrack and this year featured some great new albums to guide us through. Our music team spend their every waking hours thinking about what's happening in the space and wanted to share their top 15 albums of the year. If you haven't been listening to these, you're already behind. Get on it!
Free music is a great way to connect bands, brands and consumers but everything we know about that model is changing, and fast. Momentum New York's Glenn Minerley looks at what smart brands can do to keep innovating and finding beneficial ways to connect people, music and the brands.
Glenn Minerley writes on Billboard about a recent failed music platform launch, saying that brands need to ask "What's my musical purpose" before kicking off major investments.
"This year the World Cup returned to Brazil – the home of rhythm – and marketers found that music is a brand’s best friend. In fact, music may have separated the winners from the losers in the brand competition happening around the actual games," writes NY's Glenn Minerley (VP, Group Director, Music & Entertainment) on MediaPost.
Writing on Billboard.com, NY's Glenn Minerley and Caroline Hoffman discuss how brands need to use data when looking for music artist partnerships.
Originally created by Momentum, American Express Unstaged pairs some of the top music acts in the world (like Coldplay, Vampire Weekend, and John Legend & The Roots) with their favorite directors (people like Terry Gilliam, Spike Lee, and Steve Buscemi) to create a streaming concert experience unlike anything else—and the Coldplay concert literally BROKE YouTube.
To launch American Express’ new Sync service, we created a special one time-only concert with Jay-Z at SXSW. The concert got the word out about Sync and viewers online could get access to special camera angles and other features by Tweeting special hashtags. It was the talk of SXSW.
Sitting down with Adweek for its Six Questions series, Momentum Chairman and CEO Chris Weil talks about the importance of mobile, his dream 4A’s panel—moderated by Steve Jobs—and the future of “Branded Content” and much more.
For Heineken's "Legendary Experiences" campaign American rockers Joel and Benji Maddon from Good Charlotte surprised one lucky Sheila in a Sydney bar with a special love serenade written by her boyfriend and the band, much to the delight of the rest of the bar’s patrons.