Donnalyn Smith (EVP, Regional Director NA) writes on MediaPost that marketers need to find ways to connect people and that digital isn't the end-all solution. "If an experience is great, people will eventually share it – that’s where digital comes into play. If it’s not great, they won’t. That’s your filter."
Our shopper marketing experts take a look at the user community of YouTube and how brands can, should, and are taking advantage of this space and changing the shopper experience in profound ways.
Kevin McNulty (President, International Markets) writes on MediaPost about our recent brand fatigue research.
At the Big Shopping Shakeup event put on by Momentum, McCann Worldgroup and the New York Times, Jason Snyder, (VP, Director of Technology) and Abigail Walker (VP, Strategy) presented that the future of shopping isn't in the hands of retailers, but in the hands of the technological innovators. 3D printing, Big Data and smart machines will change the world, and retailing forever.
Are we ready for the change? And if we're not, who is?
NY's Elena Klau writes on Adweek about the importance of dark data which ties "all the data points together to reveal what’s truly going on with a brand."
NY-based GCD Kevin Gosselin writes on Ad Age about the importance of agencies using the products they are selling—and that brands should be ensuring that their creative teams are getting full access. After all, who is a bigger brand advocate than the people who are supposed to be selling a product?
The truth is you’re a data hoarder. SVP Director of Strategy and Insights, NA Elena Klau advises in Adweek that instead of gathering more and more information, focus your efforts to find the trees amidst the forest.
Shopper marketing director John Saxon from Momentum London writes on The Wall's blog about how gender-based marketing is becoming ever more extraneous.
VP Director of Technology, NA Jason Alan Snyder looks at the future of advertising and sees artificial intelligence becoming an integral part of how marketers and brands connect with people.