Kevin Gosselin, a GCD in our New York office, writes on MediaPost about how it's imperative for brands and marketers create hi-definition experiential activations to be more effective.
In Brazil, where football reigns supreme, boys around the nation share one dream: Becoming a professional footballer on the national team. Garoto gave 22 boys just that—bringing them to the 2013 Confederations Cup matches. From staying at the national team's hotel, to taking the official team bus to the stadium, to meeting Brazil's famed former goalkeeper Marcos, to the games itself, Garoto gave these boys the experience of a lifetime.
For the second year in a row, the Voyages Into the Unusual tour from Hendrick’s Gin and William Grant & Sons went across the US, bringing its special brand of whimsical charm and surreal characters and décor everywhere it visited.
Writing for Adweek, Chief Creative and Innovation Officer Jon Hamm expounds upon the importance of storytelling in the modern advertising world. Recognizing that it takes insight and skill to present an idea that packs enough emotional power, brands that do so in the future will be the most successful.
New York – NOVEMBER 11, 2013 – Momentum Worldwide released a new global study illustrating that live experience — within all forms of brand connection —characterizes the elements that drive the most recommendations. Titled “The Brand Experience Effect,” the study examines which elements of the total brand experience best impact consumer perception and decision-making. The study was led by Elena Klau, Momentum Worldwide Senior Vice President, Director of Strategy and Insights, NA and encompasses nine markets – Japan, Brazil, Singapore, UK, Thailand, USA, China, Australia and Mexico.
BEVERLY HILLS, Calif.,– July 15, 2013 – World leader in celebrity video Young Hollywood, LLC and Momentum Entertainment Group (MEG) – the content development and production division of Momentum Worldwide – have announced the joint launch and ownership of an upcoming channel that will debut in April 2014 to capitalize on the excitement and celebrity buzz surrounding FIFA World Cup 2014 in Rio.
NEW YORK – May 23, 2013 – At the Sports Business Awards held last night in New York City – attended by approximately 650 sports industry leaders and professionals at the Marriott Marquis at Times Square – Momentum Worldwide was Named Best in Sports Event and Experiential Marketing.
For William Grant & Sons’ Hendrick’s Gin, the Voyages Into the Unusual (VITU) tour recently wrapped up its tour in Brooklyn, NY after visiting six other cities across the US. The events are lavishly decorated and transport you beyond your home city to a world of wonder; BizBash agrees, awarding VITU with Best Event Decor honors at the 2013 Event Style Awards.
Putting our core value “Be Fearless” to the test, some of the gents from our London office took on the world’s toughest obstacle course, the Spartan Beast race as part of our MomoFit UK initiative.