Momentum NY analyst (and SoulCycle aficionado) Lynden Volpe looks at the exercise brand's new app for Vanity Fair.
Pinterest's easy-to-use interface and visual browsing ability make it a prime place for marketers to reach people directly. Shopper strategist Carly Smith (Momentum Atlanta) has some advice for brands to best take advantage of the platform.
Shopper expert Matt O'Toole (Momentum Chicago) looks at how brands are using "the feels" in their marketing efforts and what short-term successes they're seeing already.
When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."
Shopper expert Mary Kotyuk (Momentum Chicago) writes that "Digital shopper marketing is upon us – and for brands who are still lagging in terms of aligning their shopper expertise with their larger brand experience, you’re gonna have some people struggling to learn to run before they even really learned to walk.:
Futurist, and leader of Momentum's Creative Technology teams, Jason Alan Snyder writes "A Brand Marketer's Guide to the Robot Uprising" providing context and advice for brands as artificial intelligence gets smarter and the Internet of Things emerges even more around us.
Laura Moser leads our shopper marketing discipline from Momentum Chicago and was featured in a presentation titled "dy-NAM-ics" looking at the ideas and trends that will drive marketing in 2015.
We hit the floor at the Consumer Electronics Show (CES) in Las Vegas last week and saw some things that blew our minds. Three of our folks from Momentum New York share their personal highlights.
Besides all the great music that came out this year, there was plenty of other news happening too in the music world. Here is our top 10 of the biggest stories.
Our sports experts saw a year where technology played and even bigger role in connecting fans and brands. Here's our top 4.