In our Manchester office, Laura Bruce, Graphic Designer (for now), reflects on the first of a week of a two week work experience with Momentum UK.
The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
Momentum NY analyst (and SoulCycle aficionado) Lynden Volpe looks at the exercise brand's new app for Vanity Fair.
Pinterest's easy-to-use interface and visual browsing ability make it a prime place for marketers to reach people directly. Shopper strategist Carly Smith (Momentum Atlanta) has some advice for brands to best take advantage of the platform.
Mike Sundet, our director of sports and entertainment, spoke with Adweek about the rising trend of Major League Baseball teams looking to reach more female fans saying it's smart but that teams need to be very careful not to be patronizing.
Lynsey Holbrook, Partnerships Director, Momentum Worldwide & PMK•BNC, reports back from the IEG conference 2015.
The recent IEG conference brought the great, the good and the inquisitive to Chicago for the 32nd annual all-you-can-eat-sponsorship-buffet. The content is so broad and pitched to so many diverse audiences (brand, agencies, non-profits, properties) it’s actually quite difficult to distill it down into distinct themes (and in all honesty, navigate when you’re there), but the one that stuck with me at the end of three days is how far the role of talent has come in the partnership space (note “partnership”. Not sponsorship).
Simon Bell, Senior Account Director, Momentum Worldwide, gives us the low down on the 27th annual International Music Conference and why festivals may be in danger of becoming homogenized.