The Bentley Studio Experience hits Australia, helping people design a bespoke luxury automobile specific to their interests and aesthetic and Car Guide is there with the story.
The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
Momentum NY analyst (and SoulCycle aficionado) Lynden Volpe looks at the exercise brand's new app for Vanity Fair.
From today, Domino's customers will no longer be greeted with a pizza delivery person when they order a pizza from the chain, instead they’ll be met by the autonomous delivery vehicle.
Domino’s said the vehicle, which is able to carry 400% more pizzas thanks to being driverless, will track customers orders by GPS and Domi-No-Driver’s H.U.N.G.A.R. system (Hunger Detection And Ranging) will detect any obstacles en-route, ensuring maximum safety for road users.
NEW YORK – MARCH 26, 2015 – Effective immediately, Jason Alan Snyder has been appointed to the newly created position of Chief Technology Officer, North America for brand experience agency Momentum Worldwide. Previously SVP, Group Director, Creative Technology and Integrated Production, the new position will see Snyder leading all technology products and services that the agency creates for a client roster including American Express, Microsoft, Coca-Cola, United Airlines, U.S. Army, Mondelēz International, and more. Snyder is based in New York and reports to EVP, Regional Director of North America Donnalyn Smith.
During The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015, Ministry of Sound CEO, Lohan Presencer passionately argued against the ‘Freemium’ model in the music streaming industry, The Guardian has the full story from this explosive panel.
If Ministry of Sound boss Lohan Presencer had his way, there would be no free option for streaming music services such as Spotify, Deezer and Rdio - or YouTube for that matter.
Momentum UK MD, Allan Cobb, writes for Brand Republics, The Wall blog on the new and amazing applications of VR after a visit to Mobile World Congress Barcelona 2015.
An article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of just the creative directors in medialand.
Futurist, and leader of Momentum's Creative Technology teams, Jason Alan Snyder writes "A Brand Marketer's Guide to the Robot Uprising" providing context and advice for brands as artificial intelligence gets smarter and the Internet of Things emerges even more around us.