Sponsorship expert Hallie Johnston (Momentum New York) speaks with the Sporting News about the emerging usage of technology like RFID at sports events, something American Express has already been using at the U.S. Open golf and tennis tournaments.
Glenn Minerley writes on Billboard about a recent failed music platform launch, saying that brands need to ask "What's my musical purpose" before kicking off major investments.
Hallie Johnston (vp, group account director of sports sponsorships) writes in Adweek that sports "sponsorship is a new game now, one most are playing by old rules. If you are still slapping logos on stadium signage and hoping that counts as “unique impressions,” you’ve got a problem."
UK Sponsorship Director Lynsey Holbrook writes on MediaPost about the need for sponsors to evolve with their consumers and target real people with experiences instead of just slapping logos up wherever possible.
Regularly surveying the world of sponsorship, our London office has some thoughts on Nike's latest efforts. Our conclusion: When it comes to user generated content, Nike’s recent crowd-sourced advert is one of the best we’ve seen.
Wembley Stadium, one of the most iconic in the world, formed a recent partnership with mobile communications company EE and our UK sponsorship team takes a look at the deal and what it means for the future in the UK and beyond.
Lynsey Holbrook, Sponsorship Director at Momentum UK, explains why the opportunities around women’s sports increase after every Olympic Games, and why brands need to move fast to capitalise.
American Express and Momentum welcomed Brooklyn Nets star Paul Pierce to his new home by visiting some small businesses around his new borough.
New York – NOVEMBER 11, 2013 – Momentum Worldwide released a new global study illustrating that live experience — within all forms of brand connection —characterizes the elements that drive the most recommendations. Titled “The Brand Experience Effect,” the study examines which elements of the total brand experience best impact consumer perception and decision-making. The study was led by Elena Klau, Momentum Worldwide Senior Vice President, Director of Strategy and Insights, NA and encompasses nine markets – Japan, Brazil, Singapore, UK, Thailand, USA, China, Australia and Mexico.
NEW YORK – March 15, 2013: Today, Momentum Worldwide CEO/Chairman Chris Weil has appointed Kevin McNulty to the newly created position of President, International. The role places McNulty – a member of the Momentum team since 1995 – at the forefront of the agency network’s business growth, product, strategy, development and marketing across EMEA, Asia-Pacific and Latin America.