NY's Elena Klau writes on Adweek about the importance of dark data which ties "all the data points together to reveal what’s truly going on with a brand."
Speaking with Beet.TV, CEO Chris Weil touches on the increasing importance of data to brands and agencies. Click below to hear Chris' thoughts.
Writing at the Fourth Source, Matthew Gidley, our UK director of strategy and insight looks at the rise of digital communities and what it means for all of us as connected protagonists.
The truth is you’re a data hoarder. SVP Director of Strategy and Insights, NA Elena Klau advises in Adweek that instead of gathering more and more information, focus your efforts to find the trees amidst the forest.
Shopper marketing director John Saxon from Momentum London writes on The Wall's blog about how gender-based marketing is becoming ever more extraneous.
After being named the new Chairman of the 4A's, Momentum's Chairman and CEO Chris Weil spoke with Adweek about his new gig and his goals moving forward.