When it comes to retail, one of the biggest mistakes brands can make is to try and be something they aren't. Matt O'Toole (associate shopper strategist, Momentum Chicago) has some advice on how brands can stay authentic in everything they do.
For the second year in a row, the Voyages Into the Unusual tour from Hendrick’s Gin and William Grant & Sons went across the US, bringing its special brand of whimsical charm and surreal characters and décor everywhere it visited.
For William Grant & Sons’ Hendrick’s Gin, the Voyages Into the Unusual (VITU) tour recently wrapped up its tour in Brooklyn, NY after visiting six other cities across the US. The events are lavishly decorated and transport you beyond your home city to a world of wonder; BizBash agrees, awarding VITU with Best Event Decor honors at the 2013 Event Style Awards.
Momentum's work for American Express and William Grant & Sons was highlighted at the 2013 American Business Awards, garnering two different wins in the Best Brand Experience categories.
Going national in scope for the first time, the Biz Bash Event Style awards honor the best marketers in events across the US. At the 2013 Awards our work for Hendrick's Gin was recognized as the event with the best decor for the year.
At William Grant & Sons' annual internal marketing awards show, Momentum took home four trophies for our work across the entire platform.
At the William Grant & Sons Marketing awards Momentum was named Agency of the Year for our work across all of the company's liquor brands.