CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.
We sent two of our Rising Stars, Nicole Conoyer (St. Louis) and Stephanie Mulvaney (Chicago), to the 4A's annual Transformation conference. There they experienced the Startup Showdown, a fast-paced battle royale of young startups looking to share what they do with this larger, more established advertising audience. Nicole and Stephanie spoke with three of the stars of the Showdown to find out what drives their success.
Speaking with Beet.TV, CEO Chris Weil touches on the increasing importance of data to brands and agencies. Click below to hear Chris' thoughts.
In addition his duties as our Chairman and CEO, Chris Weil also serves as the Chairman of the 4A's. At the annual Transformation conference, two of Momentum's Rising Stars, Nicole Conoyer (St. Louis) and Stephanie Mulvaney (Chicago) reported back on some of the highlights from the first two days of the festivities.
To kick off the 4A's Transformation conference in LA the earth provided a helpful wakeup call to all the conference attendees, a 4.4 earthquake. Not surprisingly, it was a big topic of conversation.
Kicking off the 4A’s Transformation 2013 event in New Orleans, Momentum Chairman and CEO Chris Weil, who also serves as the 4A’s Chairman, hits on how advertising creates over 15% of the jobs in the US, the need to spark a new talent revolution bringing smart, creative people back to the industry and how to provide more value and relevance in everything from events to products.
Click the video below to hear his speech.