Fran Elliott, UK director of Experiential and Events at Momentum Worldwide talks to Event Magazine about the problem in the event industry of definition along with some ideas to remedy the situation.
CEO Chris Weil spoke with Beet.TV onsite at the 4A's Transformation event in Austin on the constantly changing world of content creation and how, because of those changes, brands' total brand experience take on increased importance among potential consumers.
Chairman/CEO Chris Weil spoke with Adweek about the difference between creativity and invention and his desire to totally reinvent the agency structure.
FastCo.Design looks at the wide proliferation of live events and experiential in creating brand experiences and points at Momentum's research into the power of these activations as evidence.
UK Sponsorship Director Lynsey Holbrook writes on MediaPost about the need for sponsors to evolve with their consumers and target real people with experiences instead of just slapping logos up wherever possible.
CEO Chris Weil writes on Ad Age that agencies need to stay true to their own personal brands instead of trying to reinvent themselves for every potential new client.
Kevin Gosselin, a GCD in our New York office, writes on MediaPost about how it's imperative for brands and marketers create hi-definition experiential activations to be more effective.
NY-based GCD Kevin Gosselin writes on Ad Age about the importance of agencies using the products they are selling—and that brands should be ensuring that their creative teams are getting full access. After all, who is a bigger brand advocate than the people who are supposed to be selling a product?
Momentum's work for American Express and William Grant & Sons was highlighted at the 2013 American Business Awards, garnering two different wins in the Best Brand Experience categories.