Momentum Worldwide Group Creative Director UK, Paul Gascoigne asks the question, “is ‘Freemium’ a sustainable direction for the music industry” after attending The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015.
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.
During The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015, Ministry of Sound CEO, Lohan Presencer passionately argued against the ‘Freemium’ model in the music streaming industry, The Guardian has the full story from this explosive panel.
If Ministry of Sound boss Lohan Presencer had his way, there would be no free option for streaming music services such as Spotify, Deezer and Rdio - or YouTube for that matter.
Mobile World Congress in Barcelona -- the largest gathering of mobile-marketing professionals, with 72,000 attendees in 2014 alone -- is taking a musical approach to this year's confab. Beginning March 2, branding agency Momentum Worldwide and the GSMA (Groupe Special Mobile Association) will present the first MMIX (Mobile.Music.Innovation.eXperience), three days of programming dedicated to the intersection of music, mobile, content and tech
MMIX (Mobile.Music.Innovation.eXperience), a brand-new series of events at this year’s Mobile World Congress, has announced a raft of speakers for its inaugural event in Barcelona, with music icon and founder and chairman of i.am+, will.iam, the latest name to be confirmed.
London, 24 February 2015: The MMIX (Mobile.Music.Innovation.eXperience) is a brand-new series of events at this year’s Mobile World Congress, bringing together a host of industry-leading CEOs and ecosystem players from the music, entertainment and mobile industries. The MMIX represents a collaboration between global music marketing specialists Popshop, leading brand experience agency Momentum Worldwide and the GSMA, the organisation representing mobile operators worldwide and organiser of the Mobile World Congress.