The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
The Drum writes on Jason Alan Snyder's elevation to the newly created role of Chief Technology Officer, NA
NEW YORK – MARCH 26, 2015 – Effective immediately, Jason Alan Snyder has been appointed to the newly created position of Chief Technology Officer, North America for brand experience agency Momentum Worldwide. Previously SVP, Group Director, Creative Technology and Integrated Production, the new position will see Snyder leading all technology products and services that the agency creates for a client roster including American Express, Microsoft, Coca-Cola, United Airlines, U.S. Army, Mondelēz International, and more. Snyder is based in New York and reports to EVP, Regional Director of North America Donnalyn Smith.
Momentum UK MD, Allan Cobb, writes for Brand Republics, The Wall blog on the new and amazing applications of VR after a visit to Mobile World Congress Barcelona 2015.
An article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of just the creative directors in medialand.
Our sports experts saw a year where technology played and even bigger role in connecting fans and brands. Here's our top 4.
Jason Alan Snyder, besides being our head of Creative Technology is also a talented inventor. His lantern invention, Luci, is helping bring light to impoverished areas. Snyder is a strong believer that technology can help people move away from poverty and is doing something about it.
FastCompany Design visited The Bentley Studio in New York to see what it's like to fully customize one of the world's most beautiful automobiles.
Digital Trends came and checked out The Bentley Studio in New York's Meatpacking district, seeing what it's like to customize a brand-new Bentley.
The 2014 Ex Award winners have been revealed and American Express' "Art and Sound of Tennis" was recognized with a Gold win in the Best Use of Technology category.