Social media strategist Sophy Vanner went to London's Social Media Week and has some key takeaways for us all.
Target has been taking advantage of Instagram and innovating new ways for people to purchase products. Keith Katona, our director of shopper marketing, takes a look at why Target's strategy is working and what other brands can learn from Target's success.
Regularly surveying the world of sponsorship, our London office has some thoughts on Nike's latest efforts. Our conclusion: When it comes to user generated content, Nike’s recent crowd-sourced advert is one of the best we’ve seen.
Mike Mikho, VP of growth and development, spoke with Ad Age about the rise of Vine and how people and brands can take advantage of the platform.
Chief Creative and Innovation Officer Jon Hamm speaks with Digiday about trends in social marketing that are IN for 2014, like real humans versus bots.
Writing for Adweek, Chief Creative and Innovation Officer Jon Hamm expounds upon the importance of storytelling in the modern advertising world. Recognizing that it takes insight and skill to present an idea that packs enough emotional power, brands that do so in the future will be the most successful.
As social and digital increase in importance, our Chief Creative and Innovation Officer Jon Hamm knows that for brands and marketers to reach people more effectively they need to make the consumers the star.