The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
If you're heading to SXSW this year, make sure to swing by either of Momentum's panels, they're guaranteed to have you talking about them long afterwards.
Before you know it, it will be time for SXSW again. It's the panels that make the experience of being there. We know memorable, cool experiences and are full of incredible panel ideas. Vote for one, vote for all, let's bring Momentum to Austin.
To launch American Express’ new Sync service, we created a special one time-only concert with Jay-Z at SXSW. The concert got the word out about Sync and viewers online could get access to special camera angles and other features by Tweeting special hashtags. It was the talk of SXSW.
At the 2013 Event Marketer Ex Awards Momentum's work on behalf of American Express was honored with two wins, one each for the Jay-Z/SXSW Sync show and the American Express OPEN Business Lounges.