The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."
Brands and retailers need to strongly consider how people make their decisions in purchasing products and Carly Smith (strategist, Momentum Atlanta) has some suggestions on how they can do so.
When it comes to retail, one of the biggest mistakes brands can make is to try and be something they aren't. Matt O'Toole (associate shopper strategist, Momentum Chicago) has some advice on how brands can stay authentic in everything they do.
London's James Anderson (managing partner) writes on Talking Retail about the importance of retailers and brands making sure retail sales professionals (RSPs) are properly trained. RSPs are the first contact for most consumers when looking to purchase a product and their recommendations or advice are taken more seriously than nearly anyone else's.
Senior strategist Monica Raugitinane (Momentum Atlanta) looks at what retailers and brands are doing to best connect with consumers for Valentine's Day (and beyond.)
John Saxon is the shopper marketing director at Momentum UK and writes on The Drum that brands really need to be on mobile today. "If you want sales, get it right at the register. If the register is in their pocket, reinvent your brand so that you’re what they turn to when they’re out there living their lives."
Black Friday has come and gone and shopper marketing expert Mary Kotyuk (Momentum Chicago) looks at which retailers managed to stand out from all the noise as brands clamored for attention all at the same time.
What if brands not only created a destination, but also took the gloves off, opened their wallets, ignored the rules, and redefined what pop-up stands for? Shopper expert Keith Katona (Momentum Chicago) has some suggestions for brands who wish to surprise consumers and create memorable limited time retail locations.