When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."
London's James Anderson (managing partner) writes on Talking Retail about the importance of retailers and brands making sure retail sales professionals (RSPs) are properly trained. RSPs are the first contact for most consumers when looking to purchase a product and their recommendations or advice are taken more seriously than nearly anyone else's.
Senior strategist Monica Raugitinane (Momentum Atlanta) looks at what retailers and brands are doing to best connect with consumers for Valentine's Day (and beyond.)
John Saxon is the shopper marketing director at Momentum UK and writes on The Drum that brands really need to be on mobile today. "If you want sales, get it right at the register. If the register is in their pocket, reinvent your brand so that you’re what they turn to when they’re out there living their lives."
The two areas where brands and retailers broke the shopper marketing mold in 2014 were retail experience innovation and an enlightened approach to social. Here are some winners for each of these quickly evolving elements of shopper marketing …
Brands everywhere are trying to reach Millennials so Matt O'Toole (associate shopper marketing strategist, Momentum Chicago) has some advice on how brands can connect with this coveted audience by giving the people what they want.
Black Friday has come and gone and shopper marketing expert Mary Kotyuk (Momentum Chicago) looks at which retailers managed to stand out from all the noise as brands clamored for attention all at the same time.
The retail world is changing fast and shopper marketing expert Matt O'Toole (Momentum Chicago) thinks its great for consumers and brands alike and has some thoughts on how brands can stay with the times.
What if brands not only created a destination, but also took the gloves off, opened their wallets, ignored the rules, and redefined what pop-up stands for? Shopper expert Keith Katona (Momentum Chicago) has some suggestions for brands who wish to surprise consumers and create memorable limited time retail locations.
Marty Cregg, the President of ChaseDesign (part of the Momentum family of agencies), sat down for a "Sunday Conversation" with Syracuse.com talking about his entrepreneurial start, ChaseDesign's expertise and more.