Mobile World Congress in Barcelona -- the largest gathering of mobile-marketing professionals, with 72,000 attendees in 2014 alone -- is taking a musical approach to this year's confab. Beginning March 2, branding agency Momentum Worldwide and the GSMA (Groupe Special Mobile Association) will present the first MMIX (Mobile.Music.Innovation.eXperience), three days of programming dedicated to the intersection of music, mobile, content and tech
MMIX (Mobile.Music.Innovation.eXperience), a brand-new series of events at this year’s Mobile World Congress, has announced a raft of speakers for its inaugural event in Barcelona, with music icon and founder and chairman of i.am+, will.iam, the latest name to be confirmed.
London, 24 February 2015: The MMIX (Mobile.Music.Innovation.eXperience) is a brand-new series of events at this year’s Mobile World Congress, bringing together a host of industry-leading CEOs and ecosystem players from the music, entertainment and mobile industries. The MMIX represents a collaboration between global music marketing specialists Popshop, leading brand experience agency Momentum Worldwide and the GSMA, the organisation representing mobile operators worldwide and organiser of the Mobile World Congress.