The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
Hallie Johnston (vp, group account director of sports sponsorships) writes in Adweek that sports "sponsorship is a new game now, one most are playing by old rules. If you are still slapping logos on stadium signage and hoping that counts as “unique impressions,” you’ve got a problem."
Regularly surveying the world of sponsorship, our London office has some thoughts on Nike's latest efforts. Our conclusion: When it comes to user generated content, Nike’s recent crowd-sourced advert is one of the best we’ve seen.