Elena Klau (SVP, Director of Strategy and Insights) and Laura Moser (SVP, Shopper Marketing) presented at the Big Shopper Shakeup event, put on by Momentum, McCann Worldgroup and the New York Times, on the topic of "The New Retail Boundaries."
At the Big Shopping Shakeup event put on by Momentum, McCann Worldgroup and the New York Times, Jason Snyder, (VP, Director of Technology) and Abigail Walker (VP, Strategy) presented that the future of shopping isn't in the hands of retailers, but in the hands of the technological innovators. 3D printing, Big Data and smart machines will change the world, and retailing forever.
Are we ready for the change? And if we're not, who is?