Momentum Worldwide Group Creative Director UK, Paul Gascoigne asks the question, “is ‘Freemium’ a sustainable direction for the music industry” after attending The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015.
Writing in Adweek's music issue, Chief Creative Officer, NA Omid Farhang writes that "In the age of access to more music than we could ever listen to in 10 lifetimes, credible curators give us a better shot at turning our investment of time spent on new music into a satisfying yield of cultural currency. For many brands, that means placing calculated bets on winners."
During The MMIX (Mobile. Music. Innovation. eXperience) ‘Mobile Music - Where Are We Now’ panel at Mobile World Congress Barcelona 2015, Ministry of Sound CEO, Lohan Presencer passionately argued against the ‘Freemium’ model in the music streaming industry, The Guardian has the full story from this explosive panel.
If Ministry of Sound boss Lohan Presencer had his way, there would be no free option for streaming music services such as Spotify, Deezer and Rdio - or YouTube for that matter.
For the U.S. Army we helped build the 2015 U.S. Army All-American Bowl game, where high school athletes and band members from across the nation come together for the premier All-American football game. From player and band selections, to the NFL Hall of Fame coaches, to the game, we made an unforgettable experience come alive.
Besides all the great music that came out this year, there was plenty of other news happening too in the music world. Here is our top 10 of the biggest stories.
To announce a new sponsorship partnership with Australian musical group 5 Seconds of Summer, Nabisco, with the help of the guys from the band, surprised their fans at a special designed photo booth in Los Angeles.
Along with Radical Media and PMK*BNC, Momentum took Silver honors from the CLIOS in the Music Event/Engagement — Experiential category for the American Express Unstaged: Kings of Leon program.
Glenn Minerley writes on Billboard about a recent failed music platform launch, saying that brands need to ask "What's my musical purpose" before kicking off major investments.
"This year the World Cup returned to Brazil – the home of rhythm – and marketers found that music is a brand’s best friend. In fact, music may have separated the winners from the losers in the brand competition happening around the actual games," writes NY's Glenn Minerley (VP, Group Director, Music & Entertainment) on MediaPost.
Writing on Billboard.com, NY's Glenn Minerley and Caroline Hoffman discuss how brands need to use data when looking for music artist partnerships.