John Saxon is the shopper marketing director at Momentum UK and writes on The Drum that brands really need to be on mobile today. "If you want sales, get it right at the register. If the register is in their pocket, reinvent your brand so that you’re what they turn to when they’re out there living their lives."
The launch of Apple Pay gives the Cupertino tech giant a chance to own the mobile payment world. Shopper expert Mary Kotyuk (Momentum Chicago) looks at how Apple can win in this space and the challenges ahead for retailers.