When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."
Brands everywhere are trying to reach Millennials so Matt O'Toole (associate shopper marketing strategist, Momentum Chicago) has some advice on how brands can connect with this coveted audience by giving the people what they want.
Shopper marketing strategist Matt O'Toole (Momentum Chicago) looks at the retail landscape and finds that conflicting attitudes within shoppers themselves make it difficult for brands to give people what they really want.
Before you know it, it will be time for SXSW again. It's the panels that make the experience of being there. We know memorable, cool experiences and are full of incredible panel ideas. Vote for one, vote for all, let's bring Momentum to Austin.