Donnalyn Smith (EVP, Regional Director NA) writes on MediaPost that marketers need to find ways to connect people and that digital isn't the end-all solution. "If an experience is great, people will eventually share it – that’s where digital comes into play. If it’s not great, they won’t. That’s your filter."
"This year the World Cup returned to Brazil – the home of rhythm – and marketers found that music is a brand’s best friend. In fact, music may have separated the winners from the losers in the brand competition happening around the actual games," writes NY's Glenn Minerley (VP, Group Director, Music & Entertainment) on MediaPost.
UK Sponsorship Director Lynsey Holbrook writes on MediaPost about the need for sponsors to evolve with their consumers and target real people with experiences instead of just slapping logos up wherever possible.
MediaPost writes on our research into brand fatigue and the difference in how consumers in emerging markets look on brands versus those in more established markets.
Laura Moser (SVP, Shopper Marketing) and David Marquez-Clemente (Marketing Communication Director) join forces to look at the holiday shopping period and find that brands are ignoring the "why" in shoppers' behavior.