We were proud to be a part of McCann Worldgroup's Shopper Shakeup, with Black Friday and Cyber Monday upon us, Jason Alan Snyder (SVP, Creative Technology, Momentum New York) is included in this recap clip of the event.
Ad Age writes: "Momentum Worldwide, part of Interpublic's McCann Worldgroup, has named Omid Farhang its chief creative officer, the company said."
New York – THURSDAY, OCT 23 – Omid Farhang joins Momentum Worldwide, the world’s leading total brand experience agency, as Chief Creative Officer, North America. Farhang, who will join on November 10 and be based out of Momentum’s world headquarters in New York, will lead a creative department that spans across the U.S., driving cross-platform creativity and business results for the agency's full roster of clients.
Elena Klau (SVP, Director of Strategy and Insights) and Laura Moser (SVP, Shopper Marketing) presented at the Big Shopper Shakeup event, put on by Momentum, McCann Worldgroup and the New York Times, on the topic of "The New Retail Boundaries."
At the Big Shopping Shakeup event put on by Momentum, McCann Worldgroup and the New York Times, Jason Snyder, (VP, Director of Technology) and Abigail Walker (VP, Strategy) presented that the future of shopping isn't in the hands of retailers, but in the hands of the technological innovators. 3D printing, Big Data and smart machines will change the world, and retailing forever.
Are we ready for the change? And if we're not, who is?
At the 2011 McCann Worldgroup Awards Momentum took home the honors for Agency of the Year.