Brand experience agency Momentum Worldwide announces the appointment of Matthew Gidley as the new Managing Director of the agency’s Chicago office.
WARC takes a look at our Brand Fatigue research that found that people in emerging markets are far more likely to consider a brand a "friend" than those in more established markets (such as the US, UK and Japan.)
MediaPost writes on our research into brand fatigue and the difference in how consumers in emerging markets look on brands versus those in more established markets.
Momentum's research into brand fatigue in emerging and long-established markets revealed interesting data about how people connect with and feel about the brands they see.
Momentum's own research reveals that people in countries with long-established consumer spending power – Japan, the UK and the USA – feel less connected with brands than those in emerging markets and that affection for brands is growing colder among Millennial generation.
Writing at the Fourth Source, Matthew Gidley, our UK director of strategy and insight looks at the rise of digital communities and what it means for all of us as connected protagonists.